Glyn Hurll · Fractional CMO
Senior marketing leadership, without the full-time hire.
I’m Glyn Hurll, a fractional CMO for technology, B2B and technology-led B2C businesses. I join your leadership team to set the strategy, build the engine and deliver growth you can measure.
Glyn combines board-level marketing experience with hands-on delivery, giving ambitious technology and B2B businesses the strategy, structure and commercial focus they need to grow.
1–3
days a week, flexed to need
90
day plan from week one
1
senior lead, no account layers
3
sectors: tech, B2B, tech-led B2C
Services
Marketing consultancy and advisory
Every engagement is shaped around where your business is today and where it needs to be. Choose a single service or combine them into an ongoing fractional CMO role.
01 · Ongoing leadership
Fractional CMO
Glyn joins your leadership team as your part-time Chief Marketing Officer, owning marketing strategy, budget and performance and reporting to the CEO and board, for a fraction of the cost of a full-time hire.
02 · Direction
Marketing strategy & planning
A rigorous, commercially grounded marketing strategy that links business goals to the audiences, channels and investment needed to hit them, with a plan your team can execute from Monday.
03 · Launch
Go-to-market & product launch
Getting new products, propositions or markets right first time. Glyn builds the go-to-market strategy and leads launch execution across marketing, sales and product.
04 · Differentiation
Brand & positioning
In crowded technology and B2B markets, sounding different matters as much as being different. Glyn defines a positioning that wins attention and a brand narrative that carries through every touchpoint.
05 · Pipeline
Demand generation & revenue marketing
Building a predictable engine for pipeline and revenue. Glyn designs and optimises integrated demand programmes that sales teams trust and finance teams can measure.
06 · Capability
Team, agency & capability building
The right structure, people and partners, so marketing performance lasts beyond any engagement. Glyn builds the team and, when the time is right, helps hire your permanent marketing leader.
Sectors
Built for businesses where technology drives the proposition
Technology & SaaS
Software, platforms, cyber, data and IT services. Glyn helps tech companies translate product capability into a clear commercial story, then build the pipeline engine behind it.
B2B services
Professional services, industrial, logistics and specialist B2B firms with long, considered sales cycles and multiple decision-makers to win over.
Technology-led B2C
Apps, fintech, marketplaces and digital-first consumer brands that need brand and performance working together, not pulling in different directions.
Approach
How Glyn works with you
01
Diagnose
Weeks 1–2
Stakeholder interviews, customer insight, a review of data, channels, team and spend. An honest view of what is working and what is not.
02
Plan
Weeks 3–4
A focused strategy and 90-day plan with clear priorities, budgets and KPIs, agreed with the leadership team.
03
Lead
Ongoing
Glyn leads delivery: directing the team and agencies, running the cadence and reporting progress to the board.
04
Embed
Handover
Process, people and playbooks in place so momentum continues, including hiring and onboarding your permanent leader when needed.
About
Meet Glyn Hurll
Glyn Hurll is a fractional CMO and marketing director who has spent his career leading marketing in technology, B2B and technology-led consumer businesses. He works at board level and on the detail, so strategy actually turns into pipeline, revenue and brand value.
Clients bring Glyn in when they’ve outgrown ad-hoc marketing, are preparing for a raise or exit, are entering a new market, or need experienced leadership while they build a permanent team. He is commercial, direct and accountable for results.
Based
United Kingdom · working remotely & on-site
Works with
Founders, CEOs, boards & investors
Roles
Fractional CMO · Advisor · Interim MD
FAQs
Questions about working with a fractional CMO
What is a fractional CMO?
A fractional CMO is an experienced Chief Marketing Officer who works with a business part-time, usually one to three days a week. You get senior strategic leadership and accountability without the cost of a full-time executive hire. As a fractional CMO, Glyn works as part of your leadership team rather than as an outside agency.
How is this different from a marketing agency?
Agencies execute specific activity. Glyn sits on your side of the table, setting strategy, deciding where budget goes, leading your team and holding agencies to account. Many clients keep their agencies and get far more from them as a result.
What size of business do you work with?
Typically founder-led, scaling and private-equity or VC-backed businesses in technology, B2B and technology-led B2C, often with revenue from around £5m to £20m and ambitious growth plans.
How quickly can you start?
Usually within two to four weeks of an initial conversation. Every engagement starts with a short diagnostic phase so that the plan is grounded in evidence, not assumptions.
Do you work remotely or on-site?
Both. Glyn works with clients across the UK and internationally, combining remote working with on-site time for leadership meetings, workshops and team sessions.
What does it cost?
Fees depend on the engagement model and time commitment. A fractional CMO typically costs a fraction of a full-time executive salary, benefits and recruitment fees. Get in touch for a tailored proposal.
Next step
Ready for senior marketing leadership?
Book a no-obligation introductory call. Tell Glyn where the business is today and where it needs to be, and you’ll get an honest view of whether a fractional CMO is the right fit.
Or email Glyn directly